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Video for Business

YouTube Account Setup

Download this PDF to view instructions on setting up your YouTube account.

Other Resources Minimize  Youtube channel


Why Use Video for Business?


Google and American Express Discuss How Video Works for Small Businesses with 'My Business Story'


Using Video Marketing for Business – Part 1


How Online Video Can Grow Your Business and Your Brand



How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro [Paperback]


Pre-Production: Before You Push Record


Get Seen

Steve Garfield


Video on how to make a video


You, on YouTube: Using YouTube to Sell Your Art, Book, Craft, Business or Service


Your Video Playbook: How To Demonstrate Your Value Through Video


Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)


Video by author


Start with Why


Making Good Videos


Vimeo Video School  Start with


12 Tips to Instantly Enhance Video Production Quality

Read more:


Recording tips for smart phones


Video with smartphones



Audio Tips for Smartphone and Personal Media Players


How to edit

YouTube video editor



Free Streaming Video Software


Open Problem Steps Recorder by clicking the Start button, and then typing psr


10 Free Screen Recording Softwares For Creating Attractive Screencasts


Getting Started with Screen Capture Using Windows Media Encoder.  Free screen recorder


Compare Video Editing Software


Articles at


An Introduction to Screencasting

I started off using Camstudio (a free screen-capture tool), the free video editing software that came with my PC (Microsoft MovieMaker), and a $10 microphone. Later, as my skills improved, I invested in Camtasia (approximately $300), an integrated capture/editing suite that many consider to be the gold standard for screencasting. I also bought a decent USB microphone — the Samson Condenser Mic. Other PC users have told me they use SnagIt ($40) or Wink (free) to captures screen and audio, and entry-level video-editing programs like Adobe Premiere Elements ($99) or Sony Vegas (about $100). People who work on the Mac platform use Snapz ($69) for screen capture and pull it into iMovie (free) or QuickTime Pro ($30). More serious screencasters might use Final Cut Pro ($1299), a professional level video-editing software package.


Platforms for Distribution

YouTube, Vimeo, Tout, Viddy

Distribution -

Youtube - Use keywords within title, description, tags. Use the right category

Facebook - Include video in status update, or or link to youtube

Blog - wordpress has built in tools for youtube links

Twitter post


More at


5 Basic Tips for Video Optimization

1. Optimize with keywords.

 Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in:

 •File name




 •Link text



Using your Smart Phone for Video


5 Video Apps for Your Android Phone



Measuring Results


Welcome to the second edition of the YouTube Creator Playbook! We're excited to provide partners and creators with a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube.  Analytics


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