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Video for Business

 
YouTube Account Setup

Download this PDF to view instructions on setting up your YouTube account.

 
Other Resources Minimize

http://www.youtube.com/user/TorianGroup  Youtube channel

 

Why Use Video for Business?

 

Google and American Express Discuss How Video Works for Small Businesses with 'My Business Story' http://www.reelseo.com/google-american-express-discuss-video-works-small-businesses-my-business-story/#ixzz26SCEBjGB

 

Using Video Marketing for Business – Part 1

http://blog.socialmediahq.com/using-video-marketing-for-business-part-1/

 

How Online Video Can Grow Your Business and Your Brand

http://www.socialmediaexaminer.com/how-video-enhances-your-business/

http://vimeo.com/40084814#

 

 

How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro [Paperback]

http://www.amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239/ref=pd_sim_b_1

 

Pre-Production: Before You Push Record

http://www.techsoup.org/learningcenter/internet/webinars/page13484.cfm

 

http://www.beyondviral.com/

http://www.webinknow.com/2010/09/beyond-viral.html

 

Get Seen

Steve Garfield

http://www.viddler.com/v/7cc88171

http://stevegarfield.com/Site/Welcome.html

 

Video on how to make a video

http://stevegarfield.com/Site//Welcome_files/widget15_markup.html#ooid=ZzbTIwMzpxujyT4SlXcSKPOoSratPae1

 

You, on YouTube: Using YouTube to Sell Your Art, Book, Craft, Business or Service

http://www.amazon.com/You-YouTube-Using-Business-Service/dp/1936826046/ref=tmm_pap_title_0?ie=UTF8&qid=1347744238&sr=8-12

 

Your Video Playbook: How To Demonstrate Your Value Through Video

http://www.amazon.com/Your-Video-Playbook-Demonstrate-Through/dp/1463517203/ref=sr_1_11?ie=UTF8&qid=1347744238&sr=8-11&keywords=get+seen+garfield

 

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

<http://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/1118232607/ref=sr_1_8?ie=UTF8&qid=1347744238&sr=8-8&keywords=get+seen+garfield

Video by author  http://www.amazon.com/gp/mpd/permalink/m3KGTPWV2QGS1V/ref=ent_fb_link

 

Start with Why

http://video.ted.com/talk/podcast/2009X/None/SimonSinek_2009X-480p.mp4

 

Making Good Videos

 

Vimeo Video School

http://vimeo.com/videoschool  Start with http://vimeo.com/videoschool/101

 

12 Tips to Instantly Enhance Video Production Quality

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/29075/12-Tips-to-Instantly-Enhance-Video-Production-Quality.aspx#ixzz26ZBQ0BZH

http://blog.hubspot.com/blog/tabid/6307/bid/29075/12-tips-to-instantly-enhance-video-production-quality

 

http://createvideonotebook.blogspot.com/

 

Recording tips for smart phones

http://desktopvideo.about.com/od/homevideotips/tp/Phone-Video.htm

 

Video with smartphones

https://open.abc.net.au/assets/pdf/abc_open_tip_sheet_smartphone_video.pdf

and

http://www.learning-at-distance.eu/docs/technological/TE4_styleguide_video.pdf

 

Audio Tips for Smartphone and Personal Media Players

http://createvideonotebook.blogspot.com/2012/06/audio-tips-for-smartphone-and-personal.html

 

How to edit

 

http://support.google.com/youtube/bin/answer.py?hl=en&answer=187594

YouTube video editor

 

Software

Free Streaming Video Software

http://camstudio.org/

 

Open Problem Steps Recorder by clicking the Start button, and then typing psr

http://windows.microsoft.com/en-US/windows7/How-do-I-use-Problem-Steps-Recorder

 

10 Free Screen Recording Softwares For Creating Attractive Screencasts

http://www.webresourcesdepot.com/10-free-screen-recording-softwares-for-creating-attractive-screencasts/

 

Getting Started with Screen Capture Using Windows Media Encoder.

http://www.webresourcesdepot.com/10-free-screen-recording-softwares-for-creating-attractive-screencasts/

http://www.techsmith.com/jing.html  Free screen recorder

 

Compare Video Editing Software

http://www.videouniversity.com/articles/compare-video-editing-software/

 

Articles at VideoUniversity.com

http://www.videouniversity.com/articles/

 

An Introduction to Screencasting

http://www.techsoup.org/learningcenter/training/page6885.cfm

I started off using Camstudio (a free screen-capture tool), the free video editing software that came with my PC (Microsoft MovieMaker), and a $10 microphone. Later, as my skills improved, I invested in Camtasia (approximately $300), an integrated capture/editing suite that many consider to be the gold standard for screencasting. I also bought a decent USB microphone — the Samson Condenser Mic. Other PC users have told me they use SnagIt ($40) or Wink (free) to captures screen and audio, and entry-level video-editing programs like Adobe Premiere Elements ($99) or Sony Vegas (about $100). People who work on the Mac platform use Snapz ($69) for screen capture and pull it into iMovie (free) or QuickTime Pro ($30). More serious screencasters might use Final Cut Pro ($1299), a professional level video-editing software package.

 

Platforms for Distribution

YouTube, Vimeo, Tout, Viddy

Distribution -

Youtube - Use keywords within title, description, tags. Use the right category

Facebook - Include video in status update, or or link to youtube

Blog - wordpress has built in tools for youtube links

Twitter post

 

More at  http://blog.socialmediahq.com/using-video-marketing-for-business-part-1

 

http://video.google.com

http://uncutvideo.aol.com

http://www.dailymotion.com

http://www.vidilife.com

http://www.grouper.com

http://www.veoh.com

 

5 Basic Tips for Video Optimization 

http://www.toprankblog.com/2009/10/video-seo-basic-tips/

1. Optimize with keywords.

 Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in:

 •File name

 •Title

 •Tags

 •URL

 •Link text

 

 

Using your Smart Phone for Video

 

5 Video Apps for Your Android Phone

https://vimeo.com/videoschool/lesson/268/5-video-apps-for-your-android-phone

 

 

Measuring Results

 

http://www.amazon.com/gp/mpd/permalink/m16BK2BYR682PW/ref=ent_fb_link

 

Welcome to the second edition of the YouTube Creator Playbook! We're excited to provide partners and creators with a new resource that compiles important tips, best practices, and strategies to build greater audiences on YouTube.

 

http://www.youtube.com/yt/creators/playbook.html

http://www.youtube.com/youtubehelp

 

http://support.google.com/youtube/bin/static.py?hl=en&topic=1728599&guide=1714169&page=guide.cs  Analytics

 

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